Table of contents
- Part 1: local SEO in Frankfurt and Hanau, the basics
- Part 2: GEO, visible in AI search
- Local SEO + GEO = maximum visibility
- Our approach
- Collecting reviews properly, without breaking the rules
- How a good local landing page is structured
- The 10-point checklist for local visibility
- Common mistakes
- A practical example: a studio in Frankfurt
- How AI assistants describe local providers
- Frequently asked questions
When someone in Hanau or Frankfurt searches for a service, they usually want to buy, book or call now. Whoever ranks at the top of these local searches wins the customers. In 2026 a new layer is added: more and more people do not ask Google but an AI assistant, which recommends a business directly. In this article we explain how to become visible in both worlds.
Part 1: local SEO in Frankfurt and Hanau, the basics
Google Business Profile
Your Google Business Profile (formerly Google My Business) is the most important lever for local visibility. Pay attention to:
- the right primary category and suitable secondary categories,
- complete information: address, phone number, website, opening hours, services,
- current photos of your team, premises and work,
- regular posts about offers, events and news,
- replies to reviews, including critical ones.
Reviews
The number, recency and content of your reviews influence how high you appear in Google Maps. Actively ask satisfied customers for a review, for example with a QR code on a table display or the invoice. For our hospitality clients we do this with designed table displays, for example.
Consistent business data (NAP)
Name, address and phone number should be identical everywhere: website, Google, business directories, social media. Contradictions confuse Google and AI systems.
Local content on your website
Pages such as “web design Hanau” or “teeth whitening Frankfurt” help if they offer real added value: local references, directions, contact persons, prices and FAQs. Pure city pages where only the place name has been swapped bring little and can do harm.
How visible is your business?
We look at your local visibility and show you the three biggest levers, free of charge in the first consultation.
Free consultationPart 2: GEO, visible in AI search
GEO (generative engine optimisation) describes all measures that help AI systems such as ChatGPT, Perplexity or Google's AI Overviews know your business, describe it correctly and recommend it.
How do AI systems choose recommendations?
Put simply, AI search draws on content from the web: your website, review portals, business directories, press articles and social media. The clearer, more consistent and more credible the information about your business is, the more likely you are to be mentioned.
6 measures for better GEO visibility
- Clear facts on your website: what do you offer, for whom, where, at what prices? Starting prices and concrete details help AI systems.
- FAQ sections: answer the questions customers really ask, directly and precisely.
- Structured data: Schema.org markup for your business, services, FAQs and reviews.
- Mentions on trustworthy sites: industry portals, local press, awards (e.g. the German Web Awards), partners.
- Consistent business data across all platforms.
- Helpful guide content that shows your expertise, like this blog article.
Local SEO + GEO = maximum visibility
The good news: what works for local SEO almost always helps with GEO too. A well-maintained Google profile, genuine reviews, clear content and structured data pay into both channels. Anyone who invests now has a head start, because many local competitors do not have the topic on their radar yet.
Our approach
For our clients in Hanau, Frankfurt and Rhine-Main we combine technical SEO, local SEO, content and GEO. The website provides the facts, the Google profile the proximity, reviews the trust and good content the authority. Find out more on our SEO & Google Ads page.
Collecting reviews properly, without breaking the rules
Reviews are worth their weight in gold, but please play fair: bought or self-written reviews violate Google's guidelines and can be problematic under competition law. These methods have proven themselves:
- a QR code on table displays, invoices or business cards,
- a friendly request right after a good appointment,
- a short email or WhatsApp message with a direct link to the review form,
- replies to every review, which shows appreciation and professionalism.
How a good local landing page is structured
- Headline with service and location, for example “Web design in Hanau”
- Introduction that shows you really know the place
- Services with a connection to the region
- Local references and client testimonials
- Directions, opening hours, contact persons
- FAQs with typical questions from the region
- A clear call to action: call, WhatsApp or form
The 10-point checklist for local visibility
- Google Business Profile completely filled in and verified
- Suitable primary category selected
- At least ten current photos uploaded
- Review strategy established, replies to all reviews
- Name, address and phone number identical everywhere
- Local landing pages with real added value
- Structured data (LocalBusiness, FAQ) on the website
- Fast, mobile-optimised website
- Listings in relevant business directories
- Regular posts on the Google profile
Common mistakes
- PO box or fake addresses to rank in other cities. This violates Google's guidelines.
- Keyword stuffing in the business name, for example “Agency XY Web Design Hanau Frankfurt Cheap”.
- Copied city pages with only the place name swapped.
- Ignored reviews, especially negative ones.
A practical example: a studio in Frankfurt
The website of Dental Beauty's teeth whitening studio in Frankfurt shows how it all works together: the page title names the service and the city, the Google rating is right in the hero, prices are transparent and frequent questions are answered on the page. Add to that a well-maintained Google Business Profile and social media videos that show the studio and how to get there, such as our video “How to find us in the Brunnen Center”. Each of these measures is small on its own. Together they create a clear, consistent picture, for Google, for AI assistants and above all for people who are looking for a studio nearby right now.
How AI assistants describe local providers
Try it yourself: “Which web design agency in Hanau do you recommend?” or “Where can I go bowling in Frankfurt?”. You will quickly see what information the AI knows about your industry and whether your business is included. If it is missing or described incorrectly, the reason is usually inconsistent data, too little concrete content on the website or missing mentions on other sites.
Frequently asked questions
How long does it take for local SEO to work?
First effects are often visible after a few weeks, especially with a freshly optimised Google profile. Lasting top positions usually take a few months.
Can I measure GEO?
Partly. You can regularly check how AI assistants answer typical questions about your industry and city, and monitor visits from AI platforms in your web analytics.
Do I need a separate landing page for every city?
Only if you are really active there and can give the page real content: references, directions, specific services. Quantity without quality brings nothing.
Agency for web design, online shops & AI from Hanau
